Tom Brady, in the 4th quarter of his career is getting stronger and keeps delivering championships. Warren Buffet turned 89 this summer and continues to bring it having amassed 99% of his wealth after his 50th birthday.
And, no matter what the prior decades delivered, it is in the 4th quarter of your career that your legacy and life’s work will be defined.
Many distribution c-suite leaders are finding themselves in the 4th quarter of their career. Rightfully, still calling the plays as the game goes on.
Unlike the NFL your career’s 4th quarter doesn’t have a defined time of 15 minutes. For some our 4th quarter is just starting. For others we are in the 2 minute drill.
But wherever you are, this will become the culmination of your life’s work. It all comes down to now. This moment in time.
Here is the thing. Our survey with over 200 distribution leader responses found that 62% of distribution leaders question if their business has a clear path forward for long-term sustainability.
And clear path forward or not, it’s in the 4th quarter when you set the trajectory for the business way beyond your playing days. The long-term sustainability of your business – your life’s work is literally captured in those four fingers my father held up.
It is the 4th quarter and time to bring it to the end.
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