Today is the second of five inspiring and informative episodes with two partners of Menominee, Michigan based IBeauthentic. Chuck Salewsky, operating manager and partner along with Dave Anttila, director of business development and partner share their wisdom with us.
Ibeauthentic is a creative and innovative organization who has created a unique culture which is attracting top talent to a small town in Michigan.
In today’s episode Chuck and Dave are joined my Erin Noha, Ibeauthentic’s digital media coordinator and one of the firms millennials who is attracted to the company due to its culture.
Be sure to listen to this episode until the very end because what comes out of this is their model of how they have intentionally created their inspired culture. We delve into the five aspects of their culture that allows them to attract great talent in a town where talent has been exiting.
I think the parallel is very strong not only from a geographical perspective but also from our industry as a whole. I hear a lot about how it is difficult in distribution to attract great talent. Culture is a key part of that and in this episode you are going to walk away with a lot of great ideas. So enjoy the conversation with Dave, Chuck and Erin who joins us as well.
In this episode we explore 5 pillars of an intentional culture:
- Ability to challenge
- Feeling of ownership
- Accelerated opportunity
- Work environment
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