In recent industry research we discovered that over 85% of distributors and manufacturers believe there is a need to re-imagine their partnerships. Today’s guest, Kevin Otero, Partner with consulting firm Simpactful has years of experience working with Procter and Gamble and other organizations developing joint business plans with their partners.
In our conversation, Kevin outlines Simpactful’s 10 step Next Generation Joint Business Planning process. He shares that less than 10% of supply chain parters have moved beyond transactional relationships to strategic alignment and a focus on value creating initiatives.
Kevin demonstrates why the need to create deeper more strategic partnerships is greater than ever before. As you listen in, you’ll be inspired to recommit and rethink your commitment to your partners, your commitment to a sound, strategic, joint business planning model. Through our conversation Kevin provides specific insight into the Next Generation Joint Business Planning process that has each partner working strategically to create joint value for each other.
The Show Notes
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