In this episode I sit down with Greg Satell the author of the new book Mapping Innovation: A Playbook For Navigating A Disruptive Age.
Today, managers are often told that they must “innovate or die,” but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas.
In our conversation Greg will share effective strategies that you can pursue to dramatically increase your chances of success including a simple-to-use framework for identifying the optimal innovation strategy that is most likely to lead to a successful outcome.
The Show Notes
Members of the free UnleashWD Online community have access to this transcript.
Members Download Transcript Here
Not A Member? Claim Your Free Membership Here