Following my conversation on Monday’s episode Customer Centricity Without Fail with Scott Weaver, president and CEO of APR Supply – the microphones were off but our conversation continued.
So I turned the microphones back on and captured another gem from Scott as it relates to value propositions. APR has developed a world class event they produce each year for their customers that allows them to control the narrative – how their company is perceived by their customers, suppliers, and even their employees.
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