Steve Riddell is the Chief Sales Officer – Telesales with Sprint. In this episode we explore Steve’s insights regarding the second component part of The Innovative Distributor™ – culture.
What you and I know is that if we’re going to lead change, transformation, and innovation, the foundation of that is the culture that we have.
The initial story that introduced me to Steve Riddell was the culture of Blinds.com and how they bring this culture of innovation right down to the level of every individual in that organization. He’s carried that over to Sprint to really change how these businesses do business. You’re going to learn from Steve the story of the culture they created intentionally at Blinds.com to create amazing growth. To grow from about 20 or 30 million dollars to 130 million dollars over a six year period. That’s 20% to 25% growth in a down market. Blinds are tied to the housing market and they grew 20% to 25% during the great recession. And it’s the culture that allowed for that growth.
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