Today’s guest, returning for our third conversation is Ken Salyer, the founder and CEO of wall covering distributor Tri-Kes. Today Ken shares his insight on the importance of creating a value proposition that allows you to break through the marketplace clutter and sameness trap so many distributors are stuck in.
Ken describes the fundamental belief at Tri-Kes that puts the customer at the center of every decision they make and the customer centricity fuels the Tri-Kes Brand. The Tri-Kes brand is defined in the organization’s Brand Positioning Statement which permeates the entire organization including product design and development, a commitment to industry thought leadership, defining customer touch points, sales, marketing, operations and communicating to every employee their role in insuring the brand is experienced correctly with each customer interaction.
I mention to Ken in the discussion that I have never come across such a defined brand statement in distribution … and I know his insight will fuel your creativity and commitment to break the sameness trap.
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