78% of distributors believe they get trapped in the tyranny of the urgent and don’t focus enough on creating the company’s future.
In this age of disruption – when our markets, customers, and businesses are changing at a faster pace than ever before, it’s critical that leaders throughout distribution break from the tyranny of the urgent to proactively – dare I say, fanatically – commit to a discipline and focus to drive the business forward into the future.
And with this 36th episode of Innovate For the Future I’m thrilled to introduce you to the leadership team of Benco Dental, a third generation privately owned full-service distributor of dental supplies, equipment, consulting, and services.
The Benco leadership team has an amazing commitment and discipline to (and I love how they frame this) … Navigate to a distant horizon.
What we say is you spend a lot of time looking in the rear-view mirror, which is looking at the financial reports and the performance, and you could spend a lot of time looking at what’s going to happen a mile down the road, but we want to make sure we spend just as much time talking about what’s going to happen 5, 10, 15 miles down the road, or several years into the future.
In this episode (the first of a series of five with Benco leadership) managing director Chuck Cohen and VP of marketing Paul Jackson detail the processes they have embedded into their culture and leadership disciplines to put the customer at the center of defining that distant horizon.
This is an amazing conversation that I guarantee you’ll want to bookmark and come back to many times.